How top start ups think?
Merccorp’s top 5 picks today.
Let’s get to know them first.
1. **Wongnai** 
– **Industry**: Food and Dining
– **Success Story**: Wongnai is Thailand’s leading restaurant review platform and food delivery service. They’ve become a trusted source for restaurant recommendations and food delivery, catering to the culinary needs of Thais and tourists alike.
2. **Popsicle Games** 
– **Industry**: Mobile Game Development
– **Success Story**: Popsicle Games is a mobile game development studio known for creating engaging and culturally relevant games. Their games have garnered millions of downloads and have found success not only in Thailand but also internationally.
3. **EnerGaia** 
– **Industry**: Sustainable Agriculture
– **Success Story**: EnerGaia is at the forefront of sustainable agriculture, specializing in the cultivation of spirulina, a highly nutritious microalgae. They’ve pioneered the use of rooftop farms in Bangkok, contributing to food security and environmental sustainability.
4. **Health at Home** 
– **Industry**: Healthcare and Telemedicine
– **Success Story**: Health at Home is a telemedicine platform that connects patients with healthcare professionals. They’ve gained prominence, especially during the COVID-19 pandemic, by offering accessible and convenient healthcare services online.
5. **GIZTIX** 
– **Industry**: Travel Technology
– **Success Story**: GIZTIX is a travel tech startup that offers an innovative travel management platform. They provide businesses with tools to streamline travel bookings and expense management, catering to the corporate travel sector.
These startups have excelled in various industries by addressing specific market needs, harnessing innovation, and leveraging technology to create value for their customers and contribute to the vibrant startup scene in Thailand.
Now, how they strategize the businesses?
**Wongnai: Your Guide to Gastronomic Adventures **
**Market Insights**: Wongnai recognized the love Thais have for food and the need for trusted restaurant recommendations. They capitalized on this by creating a platform where users could share reviews and find the perfect dining spot.
**User Engagement**: Wongnai fostered a strong community of food enthusiasts. User-generated content and social engagement kept users coming back for more delicious discoveries.
**Diversification**: Beyond reviews, Wongnai ventured into food delivery, offering a one-stop solution for both restaurant exploration and doorstep dining experiences.
**Popsicle Games: Leveling Up Thai Game Development **
**Cultural Relevance**: Popsicle Games tapped into Thai culture, creating games that resonate with the local audience. Their storytelling and characters reflect Thai narratives, making their games uniquely appealing.
**Quality and Innovation**: They focused on producing high-quality mobile games with engaging gameplay and stunning visuals, setting them apart in the competitive gaming industry.
**Global Reach**: Popsicle Games didn’t limit themselves to the Thai market. They leveraged digital distribution to reach gamers worldwide, expanding their user base.
**EnerGaia: Sustainable Food for a Better Tomorrow **
**Innovative Farming**: EnerGaia pioneered rooftop farming, optimizing urban spaces to grow spirulina sustainably. This innovative approach helped address food security and environmental concerns.
**Health Benefits**: They educated consumers about the nutritional value of spirulina, promoting it as a superfood and a source of plant-based protein.
**Environmental Stewardship**: EnerGaia’s commitment to sustainability and reducing their carbon footprint resonated with environmentally-conscious consumers.
**Health at Home: Your Digital Health Companion **
**Telemedicine Accessibility**: Health at Home recognized the need for convenient healthcare access. They developed a telemedicine platform, providing users with virtual consultations from the comfort of their homes.
**Digital Healthcare Ecosystem**: Their platform goes beyond consultations, offering features like prescription delivery and online health records, creating an all-encompassing digital healthcare experience.
**Adaptability**: During the pandemic, Health at Home’s telehealth services became indispensable, showcasing their adaptability and relevance in changing times.
**GIZTIX: Simplifying Business Travel **
**Corporate Solutions**: GIZTIX identified the complexities in corporate travel management. They created a platform that simplifies bookings, expenses, and travel policies for businesses.
**Efficiency and Cost Reduction**: Their platform saves companies time and money by streamlining travel-related processes and ensuring compliance with company policies.
**Technology Integration**: GIZTIX leveraged technology to integrate travel management into a digital ecosystem, making it easy for businesses to manage and optimize their travel expenses.
These startups have succeeded through a combination of market understanding, innovation, user engagement, and a commitment to meeting specific needs within their respective industries. They are a testament to the entrepreneurial spirit and innovative drive that thrives in Thailand’s startup landscape. 
